TODAY IS FRIDAY, JANUARY 30
WHAT TO EXPECT
• stories: GLP-1, the shoes of 2026, LVMH’s sales down in Q4
• in collaboration with: Moon Juice
• this week’s watch: people we meet on vacation
• extra stories
• recent articles
• the GG edit: boot season
WELLNESS: IS GLP-1 THE MAGIC TOOL?
The word of the season (and the past year) was GLP-1. When used properly and for legitimate medical reasoning, these medications can be powerful tools, but they’re not a magic, one-size-fits-all solution. New research (and a study of 77,000 patients) suggests that while these drugs can support weight loss and metabolic health, results vary widely and often depend on long-term use alongside lifestyle changes.
FASHION: THE SHOES OF 2026
Grandpa shoes are officially the fashion-approved shoes of this year and it’s their practicality that makes them feel cool + study. Think sturdy soles, classic shapes, and a slightly nostalgic vibe styled with modern outfits to create contrast. Comfort-meets-confidence 101.
BUSINESS: LVMH’S SALES DOWN IN Q4
LVMH — the luxury giant behind Louis Vuitton, Dior and more — just reported that its fashion and leather goods sales fell about 3% in the fourth quarter, even as overall revenue showed modest growth. Bernard Arnault struck an upbeat tone, pointing to buzz at brands like Dior, Louis Vuitton, and Loro Piana as a driver of demand going into what could be another choppy year for luxury.
IN COLLABORATION WITH
Moon Juice is your place to be if wellness is a priority for you. Everything they make is inspired by a need; either it isn’t being made, or there isn’t a version to their standards of efficacy and purity. They believe that taking care of your mental and physical wellbeing is worth it. The founder, Amanda Bacon, says that Moon Juice was born from her experience of putting an autoimmune condition into remission after being told it wasn’t possible.
BEST SELLERS:
Use code: STARTSMART30 for 30% off your first 3 orders
This film follows Poppy and Alex, two total opposites who take one vacation together every summer, until one trip changes everything. Told through past trips and present-day tension, it’s a specific ache of realizing the person who feels most like home might also be the one you’ve been running from.
🌕 Your Feb horoscope is here
🤳🏻 TikTok’s having some issues
😓 Lululemon is cutting employees to ‘strengthen’ the business
🏃🏻 get your tickets to the Olympics in LA
⏱️ try this when getting ready in the morning
Everything the team is loving right now
"It is the strict adherence to daily routine that tends towards the maintenance of good morale and the preservation of sanity."
— Margaret Atwood
