
This is the last issue of the Smart & Stylish newsletter that we’ll be sharing for free. If you wish to keep getting this Sunday newsletter, you’ll need to upgrade.
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WHAT TO EXPECT:
🆕 Trend Report: What’s rising in fashion, culture, wellness, or life. 
🧠 Smart Girl Intel: A business observation or forecast. 
💼 Consumer: Breaking down brand, beauty, tech, and commerce news.
🛍️ Our Picks: Recommendations: what to wear, read, download, or shop. 
🗒️ Job Board: Sharing 15 remote roles.
🫶🏼 Daily Planner: Free Downloadable


- BOB SUMMER: Bob haircuts are all the rage, not to mention much more manageable. 
- SHIMMER & SHINE: Shimmery makeup is the newest trend in the beauty world & brand launches show that. 
- FAILSAFE FASHION: Celebs are living in the summer goth style to keep things simple + elevated. 
- CARDIO COUTURE: Luxury labels like Louis Vuitton, Fendi, Prada, and Celine are turning workout gear into runway-worthy "status symbols". 
- NEO-MIDEIVALISM: A full-on medieval revival is unfolding—music like Bardcore, fashion nods to historic styles are returning. Nostalgia meets rebellion in a digital age tired of sameness. 
- CHARMING: Bag charms are replacing minimalism & Gen Z is dialing personality up in handbags, turning them into curated canvases of self-expression (thank you TikTok and runway vibes). 
- GET LACEY: Lace isn’t just romantic anymore—it’s layered over jeans, paired with leather, and worn in grunge-meets-pretty combinations. It’s all about contrast and texture. 
- GIDDY UP. Cowboy boots are in for summer and fall because they’re so versatile. 
- WELLNESS PLANNING: 35% of Americans are using AI for health + wellness—everything from meal planning to researching condition, even emotional check-ins. 
- NO WIFI, NO PROB: Digital detox isn’t just an idea—it’s a getaway trend. “Hike-in lodges” across U.S. national parks (think rustic stays with zero Wi-Fi) are booming. 

The $80B US activewear market is showing signs of renewed life—especially in women’s wear, which grew 5% this past year. But in a financially cautious climate, consumers are trading down without wanting to trade style. Enter Adanola, the UK brand making $65 leggings loved by Kaia Gerber and TikTok, now valued at $530M and eyeing the US with a minimalist, versatile assortment that works for both the gym and “airport outfits.” And yes, they tapped Kendall Jenner for a campaign recently as well.

Its edge? A tight edit of stylish, everyday pieces priced well below Alo and Lululemon, backed by influencer buzz and strategic placements. Over the next 12–18 months, mid-priced athleisure could become the dominant growth segment in US activewear, especially if brands can keep assortments tight, styling flexible, and marketing aspirational.


- This Pink x LoveShackFancy collab is a girly girls dream come true 
- Spanx and Bala launched a collection featuring custom equipment like socks, weights, bands, and more. 
- 7 years in the making, infant formula is about to get a whole lot better thanks to Nara Organics. 
- Selena Gomez just launched her new fragrance with Rare Beauty. 
- Fertility and pregnancy brand Bird&Be will be available at Ulta. 
- Gap and Béis teamed up for a smart & stylish travel collection. 
- Glow Recipe is sending lab samples labeled ‘mucin’ which probably means a new product launch is in the works. Snail mucin has been done before so where is the innovation here?! 
- The Vitamin Shoppe has a new Chief Strategy Officer who will oversee marketing and partnerships. After filing for bankruptcy last year, they’re looking to jump back in the game. 
- Preowned designer item sales are increasing as The RealReal reported their highest earnings quarter yet of $165M. 
- Arrae (the natural wellness brand) will now be available at Sprouts nationwide. 


Product
- Product Manager, Discovery & Engagement @ Stitch Fix 
- Product Manager, Growth @ Hatch 
- Senior Product Marketing Manager @ Talkiatry 
- Assistant Manager, Product Development @ Josie Maran 
- Group Product Manager @ Hubspot 
Sales
- National Sales Manager @ Poppi 
- GTM and Sales Strategy Lead @ Square 
- Account Executive @ Revolution Beauty 
Marketing
- Senior Creative Program Manager @ Curology 
- Influencer Marketing Manager @ Grüns 
- Senior Growth Marketing Associate, Paid Social @ Stitch Fix 
- Senior Brand Manager @ Mando 
- Associate Retail Media Manager @ Poppi 
Looking for a specific role? Reply to this email and let us know so we can keep a lookout






