Vol 2: your next activewear obsession, remote roles, & status symbols

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WHAT TO EXPECT:

🆕 Trend Report: What’s rising in fashion, culture, wellness, or life.
🧠 Smart Girl Intel: A business observation or forecast.
💼 Consumer: Breaking down brand, beauty, tech, and commerce news.
🛍️ Our Picks: Recommendations: what to wear, read, download, or shop.
🗒️ Job Board: Sharing 15 remote roles.
🫶🏼 Daily Planner: Free Downloadable

BOB SUMMER: Bob haircuts are all the rage, not to mention much more manageable.
SHIMMER & SHINE: Shimmery makeup is the newest trend in the beauty world & brand launches show that.
FAILSAFE FASHION: Celebs are living in the summer goth style to keep things simple + elevated.
CARDIO COUTURE: Luxury labels like Louis Vuitton, Fendi, Prada, and Celine are turning workout gear into runway-worthy "status symbols".
NEO-MIDEIVALISM: A full-on medieval revival is unfolding—music like Bardcore, fashion nods to historic styles are returning. Nostalgia meets rebellion in a digital age tired of sameness.
CHARMING: Bag charms are replacing minimalism & Gen Z is dialing personality up in handbags, turning them into curated canvases of self-expression (thank you TikTok and runway vibes).
GET LACEY: Lace isn’t just romantic anymore—it’s layered over jeans, paired with leather, and worn in grunge-meets-pretty combinations. It’s all about contrast and texture.
GIDDY UP. Cowboy boots are in for summer and fall because they’re so versatile.
WELLNESS PLANNING: 35% of Americans are using AI for health + wellness—everything from meal planning to researching condition, even emotional check-ins.
NO WIFI, NO PROB: Digital detox isn’t just an idea—it’s a getaway trend. “Hike-in lodges” across U.S. national parks (think rustic stays with zero Wi-Fi) are booming.

ADANOLA: Value-Driven Athleisure Could Be the Next Big Power Play

The $80B US activewear market is showing signs of renewed life—especially in women’s wear, which grew 5% this past year. But in a financially cautious climate, consumers are trading down without wanting to trade style. Enter Adanola, the UK brand making $65 leggings loved by Kaia Gerber and TikTok, now valued at $530M and eyeing the US with a minimalist, versatile assortment that works for both the gym and “airport outfits.” And yes, they tapped Kendall Jenner for a campaign recently as well.

Its edge? A tight edit of stylish, everyday pieces priced well below Alo and Lululemon, backed by influencer buzz and strategic placements. Over the next 12–18 months, mid-priced athleisure could become the dominant growth segment in US activewear, especially if brands can keep assortments tight, styling flexible, and marketing aspirational.

This Pink x LoveShackFancy collab is a girly girls dream come true
Spanx and Bala launched a collection featuring custom equipment like socks, weights, bands, and more.
7 years in the making, infant formula is about to get a whole lot better thanks to Nara Organics.
Selena Gomez just launched her new fragrance with Rare Beauty.
Fertility and pregnancy brand Bird&Be will be available at Ulta.
Gap and Béis teamed up for a smart & stylish travel collection.
Glow Recipe is sending lab samples labeled ‘mucin’ which probably means a new product launch is in the works. Snail mucin has been done before so where is the innovation here?!
The Vitamin Shoppe has a new Chief Strategy Officer who will oversee marketing and partnerships. After filing for bankruptcy last year, they’re looking to jump back in the game.
Preowned designer item sales are increasing as The RealReal reported their highest earnings quarter yet of $165M.
Arrae (the natural wellness brand) will now be available at Sprouts nationwide.