Vol 1: Boxers Are In, Sleepwear’s Hot, Skims Might IPO, Remote Roles

LEAD YOUR SUNDAY WITH:

“When you keep searching for ways to change your situation for the better, you stand a chance of finding them. When you stop searching, assuming they can’t be found, you guarantee they won.” — Angela Duckworth

xx,

Jasmine & Sheenu

WHAT TO EXPECT:

🆕 Trend Report: What’s rising in fashion, culture, wellness, or life.
🧠 Smart Girl Intel: A business observation or forecast.
💼 Consumer: Breaking down brand, beauty, tech, and commerce news.
🛍️ Our Picks: Recommendations: what to wear, read, download, or shop.
🗒️ Job Board: Sharing 15 remote roles.
🫶🏼 Daily Planner: Free Downloadable

BOXER SHORTS ARE IN. No one is wearing pants anymore… and it’s apparently all about boxers and sets.
DOPAMINE DRESSING + MAXIMALIST FASHION: Bold colors, playful patterns, and whimsical accessories are taking off. High‑end brands like Jacquemus, Moschino, Loewe, and Marc Jacobs are leading the charge
SHORT-CATIONS. Micro vacations are on the rise — 4 days or less but more than 100 miles away. People are trying to balance cost and time and sometimes limited PTO. Honestly, we love it.
GEN Z DIGITAL OVERUSE. Gen Z is showing rising fatigue with social media—86% reducing usage + 26% reporting digital detox attempts
SLEEP STATUS SYMBOL. Sleep is the new status symbol as more CEOs are ditching the early wake up times to focus maximizing their sleep instead. No wonder the sleep economy is valued at over $500B.
SLEEPWEAR. Athleisure was the it-girl for some time but now it’s sleepwear who is in the spotlight.
STANLEY CUP OF BAGS. The Yeti bag has become the mom tote of the summer — specifically the Yeti Camino 35 Caryall. Totally giving us Stanley cup vibes.
TRAVEL INDEPENDENCE. More married women are traveling alone. We’ve done this before and it’s quite liberating — definitely an experience we’d recommend to everyone.
FLIP FLOPPING. The summer shoe that is versatile and can be styled in so many ways is the flip flop.
ALL-INCLUSIVE. Those who are in need of rest are turning to all-inclusive resorts as they are now catering to guests by offering classes, therapy sessions, and more.

Why Skims Might Be the Starbucks (or Apple) of Underwear

When Jens Grede cofounded Skims with Kim Kardashian, he wasn’t just thinking about underwear—he was thinking about experience. Much like paying $6 for a Starbucks latte (when the office coffee is free), Skims offers premium basics that feel worth the price: a $50 bra, an $80 slip dress, or a cotton tank that fits like it was made just for you.

But the big play isn’t just price. It’s positioning.

Skims is now scaling like a Silicon Valley startup. Stores designed like Apple flagships. A product strategy that balances functionality with aspiration. And a retail rollout that’s gaining serious global momentum:

On track for $1B in annual revenue
Expanding to 7 new global markets (London, Mexico City, Dubai & more)
Opening 16+ U.S. locations this year alone
Upcoming Nike activewear collab in the pipeline

With 40% of their web traffic already coming from outside the U.S., Skims is set to become more than a shapewear brand—it’s shaping the future of fashion retail. Think less influencer brand, more cultural institution. Not to mention, their new shapewear for your face…

Forecast: With a strategic retail footprint, cult-level brand affinity, and new category expansion, Skims could be prepping for an IPO. And honestly? It’s got the playbook to pull it off.

The new it girl…coffee trays. While TSA bins are out of the picture, brands are hopping on this trend.
Sydney Sweeney is launching a lingerie brand. She’s backed by Jeff Bezos himself with a $1B investment!
Touchland and Crocs just launched a collab that we never knew we needed and it’s sold out!
Vuori is going international by expanding into 11 new countries. Looks like Lululemon is going to have some competition.
Beauty of Joseon is officially available at Sephora. A major win for k-beauty expansion into the U.S markets.
Joe & the Juice is looking at a $2.4B IPO as they look to global expansion.
Estée Lauder is going digital for “beauty reimagined” to reach online shoppers
Phlur, the modern fragrance brand, has been acquired by TSG
The viral DTC brand Quince is raising $200M, valuing it at $4.5B! They want to make luxury, affordable and people are loving it.
Depop, the fashion reseller has a new CEO, Peter Semple who has been working with the company since 2019.
To get people to hangout in their stores, Coach is adding cafés in over 20 locations. They’re clearly taking notes from Ralph Lauren…