💌Sep 30: coolcations, The Row's $1B valuation, Libra gift guide

TODAY IS MONDAY, SEP 30

WHAT TO EXPECT

• stories: “coolcations” are the future of travel, creativity naps, The Row’s $1B valuation
• this week’s read: Before We Were Yours
• recent articles: gift guide for Libras
• quote: on happiness
• add to cart
• recipes to try: brown sugar sage ginger paloma
• ICYMI

TRAVEL: “COOLCATIONS” THE FUTURE OF TRAVEL
There's a growing trend of "coolcations" - trips to cooler destinations to get a break from extreme temperatures. There has been a 44% increase in travel to places like Canada, Finland, and Iceland during summer months. The Swiss Alpine region of Gstaad is a great exampleof this trend, seeing a surge in summer visitors. As climate change reshapes travel patterns, coolcations are expected to gain further popularity in coming years, potentially driving increased awareness about preserving the world's cooler regions.

LIFESTYLE: FEELING UNPRODUCTIVE? TAKE A CREATIVITY NAP
You know how they suggest power naps to jolt energy in your system? Well "creativity naps" can significantly boost creativity and problem-solving abilities. This idea has been recently trending on TikTok but dates back to Thomas Edison's time. You essentially nap for only a few moments to reach the transitional state between wakefulness and sleep known as hypnagogia. This "twilight zone" can ignite creative sparks and enhance problem-solving skills, according to a 2021 study. Sleep experts actually recommend taking short naps of five minutes or less in a cool, dark, quiet space to induce this hypnagogic state, potentially leading to increased creativity and productivity when returning to work.

BUSINESS: THE ROW’S $1B VALUATION
The Row, a luxury brand founded by Ashley and Mary-Kate Olsen in 2006, has recently secured investment from the families behind Chanel and L'Oreal, reaching a valuation of $1 billion. Despite its unconventional approach to marketing - minimal logos, maintaining high price points, and abstaining from social media promotion - The Row has achieved significant success. This success is largely attributed to organic influencer marketing, particularly on TikTok, where content creators discuss, review, and seek affordable alternatives to the brand's products. By allowing influencers and fashion enthusiasts to drive the conversation, The Row has maintained its aspirational status and cultivated a devoted following. This unique strategy of remaining quiet while letting others promote the brand has proven effective, and is likely to continue working even as The Row reaches unicorn status.

Wrenched from all that is familiar and thrown into a Tennessee Children’s Home Society orphanage, the Foss children are assured that they will soon be returned to their parents—but they quickly realize the dark truth. At the mercy of the facility’s cruel director, Rill fights to keep her sisters and brother together in a world of danger and uncertainty. Based on one of America’s most notorious real-life scandals—in which Georgia Tann, director of a Memphis-based adoption organization, kidnapped and sold poor children to wealthy families all over the country — Before We Were Yours reminds us how, even though the paths we take can lead to many places, the heart never forgets where we belong.

ON HAPPINESS: "A happy person isn’t someone who’s happy all the time. It’s someone who effortlessly interprets events in such a way that they don’t lose their innate peace." - Eric Jorgenson

Sometimes happiness just comes down to our own perception and true happiness comes when their is peace.

🐻 a fuzzy jacket that is chic and doesn’t resemble a teddy bear? You need this
upscale piece!

👖chino pants for the Summer to Fall transition are a must & these are on sale. PS - pair these with ankle booties and you’ve got a chic look.

⏰ if you value good sleep, customize your sleep routine with Hatch. It’ll be your smart sleep clock, to ensure a soothing night’s rest

(IN CASE YOU MISSED IT)