💌 Parisian skincare, Birkenstock sales jump, open marketing roles

TODAY IS WEDNESDAY, FEBRUARY 26

WHAT TO EXPECT

• stories: a new Parisian skincare brand launching in U.S, cancer rates are rising in women, Birkenstock sales jump
• listen to this: Lately by Rufus Du Sol
• in collaboration with: Artifact Uprising
• job seekers: director of brand marketing, merchandising associate, director of wholesale marketing
• extra stories
• quote: on living
• bon voyage: New Hampshire

BEAUTY: THIS PARISIAN SKINCARE BRAND IS LAUNCHING IN THE U.S
The U.S. only has 11 ingredients banned in cosmetics, while the European Union restricts 1,600+. This stands true to the consensus that European skincare is generally safer. Within the past few years, French pharmacy brands like Caudalie and La Roche-Posay have gained popularity for their minimal yet effective formulas, and now, Gatineau—a science-backed Parisian skincare brand—is making its U.S. debut via QVC! Dermatologist Dr. Hadley King explains that French skincare stands out for its blend of natural botanicals and advanced science, with a focus on simple, effective routines. Gatineau’s products are rich in emollients + antioxidants, support the skin barrier, and improve your skin’s texture.

WELLNESS: CANCER RATES ARE RISING IN YOUNG WOMEN
Cancer rates are rising among young women, with cases climbing even as they decline in men, according to a recent report. Breast, endometrial, and cervical cancers are among the main contributors, alongside rising rates of liver, melanoma, and lung cancer. The causes are not fully understood but may include environmental exposures, lifestyle changes, and shifts in reproductive patterns. However, experts emphasize that many risk factors are modifiable. Avoiding smoking and vaping, staying active, eating a plant-rich diet while limiting red and processed meats, reducing alcohol intake, and staying up-to-date with screenings can significantly lower cancer risk. While genetics and certain uncontrollable factors play a role, small, daily choices—like getting more movement or skipping a cigarette—can cumulatively improve long-term health outcomes.

BUSINESS: BIRKENSTOCK SALES JUMP
Birkenstock reported a 19% sales increase in the last quarter of 2024 (to €362 million), which exceeded analyst expectations. They also noticed a huge growth in Asia. Despite this, their shares fell 5% in premarket trading as the company maintained its financial outlook and surprisingly enough, direct-to-consumer sales grew less than expected. The company is expanding production in Germany and Portugal while targeting new markets like China and India to sustain growth and monetize on the trending growth/sales of closed-toed shoes.

"Lately" is a song from RÜFÜS DU SOL's fifth album, released on October 11, 2024. The song blends indie vibes with house music, capturing themes of love and self-discovery. "It feels like I'm learning how to love again." They are also currently on tour which means you can see them in a city near you (it’s worth it!).

IN COLLABORATION WITH

If you want a beautiful way to turn your favorite moments into timeless keepsakes, Artifact Uprising should be your go-to. They’ve got high-quality, minimalist photo prints, frames, and albums that bring your stories to life. With an emphasis on sustainability and design, their products make the perfect addition to your home or a thoughtful gift for someone special.

Director of Brand Marketing, CALPAK (Gardena, CA): You will own CALPAK branding, influencer, social media, creative, press, partnerships, and overall brand presence. Apply to this role if you have 9+ years brand strategy/marketing experience, preferably within a DTC brand.

Merchandising Operations Associate, MADEWELL (NY, NY): You will support the branded strategy via collaborations, owned 3rd party inventory and assortments from 3rd party brands via marketplace. Apply to this role if you have 3+ years buying experience.

Director of Wholesale Marketing, ADIDAS (Portland, OR): You will lead the strategic development and execution of the wholesale marketing function across Digital Marketing, Trade Marketing, and Visual Merchandising. Apply to this role if you have 7+ years of experience in Marketing, Digital, or Account Management.

🦷 Are dental x-rays safe?

📝 ~10,000 have been fired during a government purge

🫶🏻 Anniversaries can be tough to gift for but a guide can help

ON LIVING: "Some people die at 25 and aren't buried until 75." - Benjamin Franklin

In the daily hustle and bustle of life, don’t forget to truly live. More importantly, don’t forget to figure out what living actually means to you.

NEW HAMPSHIRE

EAT: Black Trumpet in Portsmouth is a cozy, family-run bistro with a seasonal, locally sourced menu. It’s great for a romantic dinner or a fun night out! For more of a comfort food feel with a completely homey atmosphere (yes, comfy couches included), check out The Common Man. Their mac & cheese pizza is highly recommended + a must-try!

STAY: Omni Mount Washington Resort is a historic luxury resort with stunning views of the White Mountains, spa services, and great skiing opportunity in the winter. That’s right, if you’re pretty much done with, Tahoe or Aspen, give NH a try! Wentworth by the Sea is a beautiful waterfront hotel with elegant rooms, fine dining, and easy access to Portsmouth’s charming downtown.

DO: Hiking in Franconia Notch State Park has trails like no other. The Franconia Ridge Loop is one of them & offers some of the best views in New England. If you’re more of a scenic boat ride, plan a Lake Winnipesaukee Cruise. You can either be on the M/S Mount Washington or rent your own boat.