💌 travel essentials, 2025 interior color trends, business casual must-haves for work

TODAY IS FRIDAY, FEBRUARY 14

WHAT TO EXPECT

• stories: the hottest brands, gen z breaking marketing tactics, 2025 interior color trends
• this week’s watch: Intrusion
• extra stories
• recent articles: business casual must-haves to complete your workwear closet
• weekly favorites: travel essentials
• quote on: consumption
• weekend plans: spa day

FASHION: THE LYST INDEX HAS ITS HOTTEST BRANDS NAMED
According to the Lyst index, Miu Miu is the world's hottest label thanks to the creative director Miuccia Prada's viral designs + wearable silhouettes. But a few other brands made notable comebacks also! Coach jumped 10 spots to fifth because they successfully targeted Gen-Z customers & UGG saw a 358% increase in searches and claimed the tenth spot! The report highlights the success of more accessible luxury brands, especially newer brands such as Stockholm-based Our Legacy. They experienced a 22% increase in demand following collaborations with major labels and investment from LVMH Luxury Ventures.

LIFESTYLE: GEN Z IS BREAKING MARKETING TACTICS
Social media, specifically platforms like YouTube + TikTok, are the primary source of fashion and beauty inspiration for Gen Z and ~77% of the generation is actively seeking style inspiration on a monthly basis. Crazily enough, even though digital platforms drive inspo, Gen Z shows a strong preference for in-person shopping experiences. They’re also huge fans of the nitty gritty details such as sizing on different bodies, fabric, and the mechanics. Despite heavy investment from brands in metaverse initiatives, Gen Z also shows pretty limited interest in virtual worlds and NFTs. This brings up the question of whether brands should set a larger advertising budget for social media alone or focus more on their production as a whole to provide the desired nitty-gritty.

HOME: THE 2025 INTERIOR COLOR TRENDS
Interior designers are predicting significant color trends for 2025, with lighter yellows being the new fab as compared to white walls. This shade offers a versatility and warmth in a home space, because people are noticing that very white walls tend to take away from that. Rich, warm tones like oxblood, terracotta, and clay pink are also gaining popularity, particularly for their ability to complement natural materials such as timber and marble. Green-blue shades are going to stay extremely popular and are expected to increase in use, while purple is making a comeback as an accent color, particularly in electric or mauve tones. These color trends reflect a move toward creating more vibrant, sophisticated living spaces that balance warmth with elegance.

Meera (therapist) & Henry (architect) move to a small town, into a home that Henry built. Soon after, a home invasion leaves Meera traumatized and suspicious that those around her might not be who they seem.
You can watch the trailer & watch the movie on Netflix.

🀩 a winter slump (sucks &) is expected, but some products can help keep it at bay

👛 L’Oréal has invested in Jacquemus, we’re seeing a beauty x fashion takeover!

💋 if you’re dealing with the “winter uglies”, this MUA has tips to combat them

The days of the strict, oversized '80s power suits popularized during the maximalist Working Girl era are long gone. Modern, minimalist options have burst onto the scene as staples for contemporary workwear, offering functionality in formal work settings. To help you navigate this evolving landscape, we've carefully curated ten essential wardrobe pieces that  blend trendy, modern aesthetics with traditional sophistication — ensuring you feel confident in your everyday polished, professional, and effortlessly stylish closet.

TRAVEL ESSENTIALS

ON CONSUMPTION: We should strive not to consume what depletes us, but what replenishes us - whether it's food, media, relationships, or experiences — ANON

Replenishment vs depletion is a huge scale that’s easy to tip in life, which is why we should be mindful about how our choices affect our wellbeing. Some things we consume might give temporary pleasure but leave us feeling drained (like endless social media scrolling or processed foods), while others truly nourish us, such as meaningful conversations or nutritious meals.