💌 marketing open roles, new wellness trend, sephora sale

TODAY IS WEDNESDAY, APRIL 9

WHAT TO EXPECT

• stories: invisible string theory, applying concealer properly, next big thing in wellness is your brain
• listen to this: lose control by teddy swims
• in collaboration with: Barefoot Dreams
• job seekers: campaigns & digital specialist, sports marketing director, senior brand marketing & PR manager
• extra stories
• quote: on vulnerability
• bon voyage: River Hills, WI

LIFESTYLE: THE INVISIBLE STRING THEORY - SOME CONNECTIONS ARE MEANT TO BE
Have you ever met someone or come across something and it seems like fate seriously made it happen, because theres no other way? Enter the invisible string theory, which pretty much suggests that the universe connects people and events in ways that feel too meaningful to be coincidences. A lot of people are actually taking to social media to share stories of reconnecting with past acquaintances, finding lost objects, or experiencing certain encounters that seem orchestrated by a higher force. Although this theory isn’t scientifically proven, psychics and spiritual experts believe this concept encourages trust in the universe and a sense of divine timing.

BEAUTY: HOW TO APPLY CONCEALER THE RIGHT WAY, PROS WEIGH IN
We all know that concealer is the holy grail when it comes to makeup because it definitely stays by its name and conceals darkness, blemishes, scarring, and redness. Applying concealer correctly can enhance your routine majorly, but technique is key. Pro MUAs recommend applying foundation first, using a lighter concealer for the under-eyes, and patting rather than dragging for a smooth finish — but be cautious of the layers piling up. An example would be when dealing with redness-prone areas, applying a color corrector (before concealer) to neutralize discoloration would be super helpful. Another important point is choosing the right concealer formula—light for under-eyes, thicker for scars and pimples.

WELLNESS: NEXT BIG THING IN WELLNESS TOURISM, YOUR BRAIN
Neurotechnology once sounded like science fiction, but it's becoming a powerful tool in the world of wellness. From non-invasive therapies like neurofeedback and brain stimulation to brain enhancement programs at luxury retreats, brain health is stepping into the spotlight—not just to treat disorders, but to optimize mental performance and emotional well-being. Treatments like oxygen therapy, gut-brain programming, and even sound and light therapy are now part of a growing global trend, with destinations from Germany to Thailand offering programs designed to improve focus, reduce burnout, and support long-term cognitive vitality. Every brain is unique—and the most powerful tools for brain health might already be within us.

If you’ve ever felt love slipping through your fingers, Lose Control by Teddy Swims will hit you right in the heart. Teddy unpacks the chaos of a relationship unraveling—where passion and pain dance a little too close. The song has quickly become a fan favorite, and he’s taking that voice on the road. Teddy Swims kicks off his tour this May.

IN COLLABORATION WITH

If you want to experience the ultimate cozy luxury, Barefoot Dreams is something from your dreams, seriously. Known for unbelievably soft fabrics and effortlessly chic designs, the Malibu-born brand brings comfort to every moment—whether you're lounging at home or layering up in style. Treat yourself to the softest loungewear and home essentials you’ll never want to take off.

Campaigns & Digital Specialist, APPLE (Cupertino, CA): You will be responsible for driving strategic marketing campaigns and optimizing digital experiences to enhance customer engagement (direct and through partners), brand visibility, and business growth. Apply if you have approximately 5 years of experience in campaign management, digital marketing, or a similar role.

Global Sports Marketing Director, HOKA (remote): You will lead their worldwide sports marketing initiatives. In this role, you will drive the development and execution of comprehensive sports marketing strategies to enhance brand awareness, elevate athlete partnerships, and strengthen HOKA’s global presence in the sports industry. Apply if you have a minimum of 15 years of progressive experience in sports marketing, with specialty in the running world, with at least 5 years in a senior leadership role within a global sports brand or related industry.

Senior Brand Marketing & PR Manager, CULT GAIA (remote): You will be responsible for leading the development and execution of comprehensive public relations strategies, brand initiatives, and brand activation efforts to enhance the company’s visibility, reputation, and market presence. Apply if you have 7+ years of experience in public relations, brand management, and brand activation, with at least 3 years in a leadership role.

💅🏻 Halle Berry’s metallic nail art is so in

🧴 Did you know clean body sprays exist & are back? We’ve got recommendations

💄 The Sephora sale is live and going on until the 14th — stock up!

ON VULNERABILITY: "Vulnerability is not winning or losing; it’s having the courage to show up and be seen when we have no control over the outcome." — Brené Brown

Being vulnerable isn’t about getting it right or wrong—it’s about having the guts to show up as your real self, even when you don’t know how things will turn out. It’s scary, but it’s also where all the real connection and growth happens.

RIVER HILLS, WISCONSIN

EAT: Pastiche Bistro and Wine Bar is a charming bistro where you’ll find a blend of French + various other cuisines. However, they draw inspiration from Spanish, Italian, and American to keep the menu fun. You can expect a warm environment as they’re family owned and ran since 2009! For more of a true American pub feel, take a look at The Brick Pub & Grill. It’s a local favorite & you’ll find a wide variety of craft beers here too.

STAY: Four Points by Sheraton Milwaukee North Shore is the place to stay if you want comfortable rooms, a modern look, and extra points…they allow pets, so your furry friends can join! If you’ve ever see a snowy Hallmark movie that takes place in a woodsy inn that feels cozy and inviting, you’re going to love the Hidden Serenity Bed and Breakfast. They were voted one of the Top 10 b&b in the U.S. by USA Today for 2 years in a row! It’s romantic, feels like home, and has an in-house spa! P.S — their luxurious rooms have heated bathroom floors (yep, no middle of the night cold feet).

DO: If you’ve got comfy walking footwear and enjoy getting your steps in, consider the Schlitz Audubon Nature Center, where you can engage with nature through 6 miles of trails, educational programs, and bird-watching opportunities. It’s essentially an interactive experience at a nature preserve. If you’re more into art (while being outdoors), check out the Lynden Sculpture Garden. You’ll be able to explore 50+ acres of land which features more than 50 monumental sculptures.