💌 Erewhon's new smoothie, items on sale, your weekly horoscope

TODAY IS FRIDAY, JULY 4

WHAT TO EXPECT

• stories: fragrance inspired smoothie, why Gucci picked Demna, digital productivity tools
• this week’s watch: we were liars
• extra stories
• recent articles: these are the shorts you need
• weekly favorites: recent price drops
• quote on: who we are

BUSINESS: FRAGRANCE INSPIRED SMOOTHIE AT EREWHON
Dedcool has teamed up with Erewhon to launch the upscale grocery chain’s first fragrance-inspired smoothie, the Xtra Milk Smoothie, based on Dedcool’s bestselling scent. The vegan, coconut milk–based drink is part of a bigger trend of beauty brands creating edible experiences to boost awareness and stand out on social media. While Dedcool’s goal isn’t necessarily sales, the partnership offers a playful way for fans to experience the brand—and its cult-favorite fragrance—in a whole new form.

FASHION: WHY GUCCI PICKED DEMNA
Following fashion month (this past February), major shifts happened in the industry, with Demna—Balenciaga’s creative director since 2015—set to become the new artistic director at Gucci, replacing Sabato De Sarno. Known for his provocative, culturally attuned designs and high-low fashion sensibility, Demna plans to maintain his role at Balenciaga for now while steering Gucci in a distinct new direction. Gucci’s CEO emphasized that Demna’s work for the brand will differ from his Balenciaga creations, aiming to redefine luxury for a younger generation.

LIFESTYLE: DIGITAL PRODUCTIVITY TOOLS FOR EVERYONE
This morning routine blends wellness rituals with digital tools to stay focused and energized. From checking an Oura Ring for sleep insights to tackling email with Superhuman and drafting ideas in Lex, every app has a purpose. It’s proof that with the right tech, your workday can feel a lot more intentional—and a little less chaotic.

The Sinclairs are American royalty and are known for their good looks, old money and enviable bond. But after a mysterious accident changes Cadence Sinclair's life forever…everyone, including her group of friends, seem to be hiding something.

♋️ your weekly horoscope

📴 is it time to break up with ChatGPT?

🏝️ if you really want to get away, head to this island

🧠 this is powerful…

💊 tylenol vs advil debate

Shorts are taking over this summer regardless of if they’re super-duper short or really long — there seriously is no limit to what is considered a pair of shorts in 2025. Re-emerging styles date back to the 1920s with bloomer style shorts and the 1980s with the Bermuda shorts. We’ve got picks!

ON WHO WE ARE: We are what we repeatedly do. Excellence, then, is not an act, but a habit. — Will Durant

Greatness isn't achieved through one-time actions, but through consistent, everyday effort; excellence is something built over time, not a rare burst of brilliance. Whether you're pursuing a craft, career, or personal growth, it's your daily discipline—not occasional inspiration—that defines your success.