💌 July 31: traptox, 'trad wives', open roles

TODAY IS WEDNESDAY, JULY 31

WHAT TO EXPECT

• stories: traptox getting popular, queen of ‘trad wives’, McD’s sales softe
• listen to this: salted wound by Sia
• in collaboration with: Mejuri
• job seekers: influencer marketing coordinator, brand activation manager, creator growth associate
• extra stories
• quote: on visualization
• bon voyage: Todos Santos

BEAUTY: TRAPTOX IS GETTING POPULAR BUT MAY NOT WORK
Traptox, AKA "barbie botox," is a cosmetic procedure that involves injecting the trapezius muscles of the shoulders and neck with botox in order to relax them. The treatment is made to relieve muscle tension, potentially alleviate headaches, and create the illusion of a longer, slimmer neck by reducing muscle bulk. The cost varies depending on factors such as location + provider but generally ranges from $1,000 to $2,000 per treatment. But get this, people are saying either it doesn’t always work or it wears off quicker than anticipated.

LIFESTYLE: THE QUEEN OF ‘TRAD WIVES’
Hannah Neeleman has been all over TikTok lately as she’s become a representation of a controversial new archetype of womanhood. She embodies traditional values, showcasing her life as a farmer's wife who gives birth without pain relief and competes in beauty pageants shortly after childbirth. Her lifestyle, which includes homeschooling her children and promoting natural remedies, has sparked debate about whether she represents female empowerment or a regression in feminist progress. As a Mormon and former ballerina, Neeleman's online presence has made her a leader in the "trad wife" movement, despite her reluctance to fully identify with the label. People are questioning the nature of modern feminism and the role of social media in shaping societal ideals.

BUSINESS: MCDONALD’S SALES SOFTEN
McD’s reported a challenging second quarter, with sales declining for the first time since 2020! Consumers seem to be reducing their spending habits, (especially lower-income groups) as people opt for cheaper options such as dining at home. To respond to this, McDonald's is emphasizing value offerings, such as a new $5 meal bundle. Despite facing the issue of people not wanting to buy from them, even considering their comparably low prices, their stock rose 3.7% following the earnings report. The restaurant sector as a whole is being hit as people are just being more cautionary with where they spend. More people are starting to understand that it ends up being pricier to eat out, regardless of how cheap the prices seem in the moment.

Old is gold, especially this song. Released in 2015 for the film Fifty Shades of Grey, Salted Wound by Sia is a song that ignites an incredible amount of emotion. It’s a late night, in-your-feels type of song.

IN COLLABORATION WITH

On a mission to redefine luxury, Mejuri has turned fine jewelry into an everyday occasion while working towards making a positive impact in our communities, the industry, and the world. They work with trusted suppliers across the globe, using high-quality, responsibly-sourced materials to create pieces meant to last a lifetime—that feel like you.

Influencer Marketing Coordinator, SUNDAY RILEY (remote): You will support the Senior Manager of Influencer Marketing in executing influencer campaigns, building relationships with micro-influencers, and fostering a vibrant community around the Sunday Riley brand. You should have 2+ years of experience in influencer marketing or social media management, preferably within the skincare or beauty industry.

Brand Activation Manager, CHIPOTLE (remote): You will develop annual marketing plans for key markets to grow sales and increase consumer perceptions, builds national community initiatives, locally activates national campaigns, and support regional vice president and local ops. You should have 5-8 years of experience.

Creator Growth Associate, SHOPMY (remote): You will play a crucial part in streamlining their networking and pitch processes, ensuring effective prospecting and onboarding of new talent. You should have a bachelor’s degree.

🐾 Vibeful is for all your furbabies + on sale

🛌 organic & safe mattresses are what you want to rest your body on every night

📚 book lovers! Did you know book thrifting is a thing? Spend less, read more.

ON VISUALIZATION: "Look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn't stuck with the present." - David J. Schwartz

The idea of visualization may seem a little silly at first. It makes us think of what can be, almost like day dreaming or thinking of things that seem impossible. But, going through life without knowing where you’re headed can be tricky and that’s where visualization comes in. The art of visualizing keeps you on track.

TODOS SANTOS, MEXICO

EAT: If tapas is your vibe, La Casita Tapas & Wine Bar is where you want to be. They’re known for their tapas, seafood, and wine selection. Now imagine fine dining with mediterranean foods as you sit oceanside, with a view of mountains, the ocean, and the desert altogether. If this sounds like your place, El Mirador it is.

STAY: Paradero is your little oasis in the desert, especially if you want to see what award winning design, unforgettable dining, and fun experiences look like. For a boutique hotel with a beachfront location and modern amenities, look into Hotel San Cristóbal Baja. You can meet people at the weekly Sunday brunch, partake in a meditation at the beach, unique room decor, and private beach access.

DO: Surf at Playa Los Cerritos, where you’ll be along beginners and experienced surfers! If the ocean isn’t your cup of tea, you can visit art galleries. There are a good amount all of which have different vibes!