💌 hyperpigmentation solution, open roles, lab grown diamonds

TODAY IS WEDNESDAY, NOV 06

WHAT TO EXPECT

• stories: rings get bigger as lab grown increases in popularity, married women leave rings at home, Forma finds success in apparel
• listen to this: Shanti - Zedd
• in collaboration with: Lion Pose
• job seekers: director of brand marketing, copywriter, assistant marketing manager
• extra stories
• quote: on achieving success
• bon voyage: Amsterdam

FASHION: RINGS GET BIGGER AS LAB GROWN CATCHES UP TO NATURAL
Lab-grown diamonds have become popular, now accounting for roughly half of diamond sales in U.S. jewelry stores. While lab-grown diamonds are cheaper, the overall amount being spent on diamonds is actually rising, as natural diamonds are getting larger and more expensive. Younger buyers often prefer the more affordable lab-grown option, while older consumers still tend to favor the rarity and romantic appeal of natural diamonds. Despite the growing popularity of lab-grown diamonds, they have little secondary market value, unlike natural diamonds, which is a key consideration for buyers in many countries.

LIFESTYLE: WHY MARRIED WOMEN LEAVE THEIR WEDDING RINGS AT HOME 
A cultural shift is taking place right now where younger women are taking a very casual approach towards their engagement rings + wedding bands. It seems like they’re starting to prefer practical or personally meaningful items over diamonds, so diamonds may not be a girls best friend for much longer! Modern women reserve their engagement rings for special occasions like date nights or family gatherings. Safety concerns are a large reason because walking outside with a blingy ring can be like wearing a neon safety vest at night…you’re bound to catch some eyes. Considering a good chunk of people still work from home, have busy lifestyles, and reserve jewelry for
an event, it seems like the rate at which married women’s rings are worn may only decrease.

BUSINESS: FITNESS PLATFORM FORMA FINDS SUCCESS IN APPAREL
The workout platform Form, has found major success not just with its online fitness classes, but also with its debut activewear collection, which sold out quickly. Responding to demand, Form has rapidly expanded into adjacent apparel categories like loungewear and knit sets, leveraging the popularity of its founders as influencers. With 60,000 subscribers and $1.3 million in apparel sales to date, Form has built a loyal community that eagerly purchases the brand's expanding lifestyle offerings, from workout clothes to everyday essentials. The founders design the apparel themselves, tailoring it to their community's diverse fitness preferences and lifestyle needs. Form's growth has been driven primarily by organic social media marketing, though the company is now investing more in paid acquisition as well, seeing a healthy return.

If you listen to anything Zedd then you know that the beats are a vibe. You feel them in your toes, stomach, and ears. Shanti is for you to hear & feel the divine feminine. It’s almost like a fast paced meditation.

IN COLLABORATION WITH

The UNSPOTTED 4X® Acid Jelly Night Serum from Lion Pose is an Allure 2024 Best of Beauty Award Winner. This serum visibly reduces hyperpigmentation, acne scars, dark spots in as little as 2 weeks. Developed with Harvard dermatologists, clinically tested & safe for sensitive skin.

Director, brand marketing, CARAWAY HOME (remote): You will lead the development and execution of brand strategies, PR, events, and cross-functional marketing campaigns that resonate with our target audiences and align with our core values of non-toxic living, sustainability, and modern design.

Assistant marketing manager, CIDER (remote): You will lead social media strategy planning and manage local social media accounts to build a better local identity of Cider with contents. You will also develop an influencer collaboration strategy, by connecting with influencers and agencies to spread word and conduct influencer campaigns.

Copywriter, CREATIVE PEOPLE (remote): You will create engaging and diverse content across various platforms, that reflects the brand and connects with their audience. The ideal candidate will have a strong understanding of the brand's tone of voice and the ability to consistently convey our brand voice across different mediums.

🥤 ginger ale for the win

🦂 it’s Scorpio season and here’s your November love horoscope

💄 influencers turned beauty bosses

ON ACHIEVING SUCCESS: Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do. — Pele

Success is a deliberate outcome rather than a matter of chance or luck. Achieving meaningful goals requires consistent hard work, the resilience to overcome obstacles, a commitment to continuous learning and improvement, and often the willingness to give up certain comforts along the way. Having a genuine passion for your pursuits is the fundamental driver that makes all other elements sustainable – when you truly love what you do, the hard work becomes more manageable, the sacrifices feel worthwhile, and the journey itself becomes rewarding.

AMSTERDAM

EAT: Start the day with brunch at Greenwoods. For fine dining, you’ll want to make a reservation at The Duchess. Both the ambience and the food are equally amazing. Head to De Kas for the freshest produce being served inside a greenhouse.

STAY: For a luxurious stay, consider the Waldorf Astoria. This hotel is located right on the Herengracht Canal and also features a michelan-starred restaurant. Another option is hotel De L’Europe known as the original Amsterdam luxury. Airbnb’s like this are also popular in Amsterdam.

DO: Visiting the Anne Frank House is a must. The Rijsmuseum is also one to add to your itinerary as it’s the national museum of the Netherlands. During the mid-day, you’ll want to book a canal cruise or stroll through the Vondelpark.