💌 gifts for the it-girl, mashed potato casserole, Everyone Here is Lying

TODAY IS MONDAY, NOV 25

WHAT TO EXPECT

• stories: burgundy is a good idea, the golden age of happy hour, Kayali is a growing
perfume brand
• this week’s read: Everyone Here is Lying
• gift guide: for the it-girl
• quote: on women empowerment
• add to cart
• recipes to try: mashed potato casserole
• ICYMI

FASHION: BURGUNDY IS ALWAYS A GOOD IDEA
The fashion world has embraced burgundy as a sophisticated color for the upcoming seasons, with designers like Gucci, Khaite, Ferragamo, Saint Laurent, and Chloé prominently featuring this red shade in their collections. Fashion enthusiasts can incorporate this color through various wardrobe pieces, such as maxi dresses, knit sweaters, suits, leather skirts, and layered outfits, allowing for versatile styling that ranges from professional to casual looks while maintaining an elegant and impactful aesthetic.

LIFESTYLE: IS THIS THE GOLDEN AGE OF HAPPY HOUR?
There’s been a notable resurgence in happy hour culture across American bars and restaurants. Many venues are reimagining the traditional happy hour concept by serving premium ingredients and cocktails at significantly discounted prices, like Dante in NYC offering $10 martinis compared to their usual $25+ price tag. The trend extends beyond just early evening hours, with some establishments offering "reverse happy hours" late at night to draw in customers throughout the day. This revival of happy hour culture represents both a business strategy for venues (still recovering from pandemic losses) and a return to social traditions that bring people together over quality food and drinks.

BUSINESS: MONA KATTAN’S KAYALI IS GOING BIG
Kayali, founded by Mona Kattan, is capitalizing on the booming gourmand fragrance trend with its latest launch, Yum Boujee Marshmallow 81, following the success of Yum Pistachio Gelato 33. The brand is riding the wave of fragrance popularity, driven by influencer marketing and content creators, and focusing on sweet, edible scents that evoke happiness. With Vanilla 28 as its top-selling fragrance, Kayali is expanding its presence, targeting the 25-44 female demographic and exploring growth markets like Latin America. The brand's strategy involves creating innovative scents, leveraging the disruption in the fragrance industry post-COVID, and maintaining the agility of an indie brand to quickly adapt to consumer preferences.

William Wooler is a family man (on the surface) but has been having an affair, one that ends horribly one day. When he returns to his house that day he finds his 9 y/o daughter, Avery, unexpectedly home from school, and loses it. Hours later, Avery’s family declares her missing. If a thriller playing in your head while reading is what you’re in need of…then this is the thriller for you.
Everyone Here is Lying

ON WOMEN EMPOWERMENT: “Behind every great woman ... is another great woman.” — Kate Hodges

More times than not, women tend to overlook the crucial role of female mentorship and support networks. If you stop to notice, a good amount of successful women are often shaped and supported by other women - whether they’re mothers, mentors, teachers, or friends - who came before them or walk alongside them. The generational aspect of this is particularly powerful, as mothers pass down wisdom, strength, and resilience to their daughters, who in turn do the same for their daughters, creating an unbroken chain of female empowerment. When women actively lift each other up through mentorship, encouragement, and advocacy, they create a ripple effect that expands opportunities and breaks down barriers for future generations of women.

🍓 the berry colored sweater we all need, and it’s on sale

👜 this boxy suede bag is just what we need for the season — also on sale

🪡 your sign to get the organic quilted jacket because it’s on sale

🧥 we all need at least one coat so let it be this one…on sale

(IN CASE YOU MISSED IT)