💌 gifts for mom, Vuori hits $5B valuation, what fashion girlies are wearing

TODAY IS FRIDAY, NOV 15

WHAT TO EXPECT

• stories: Reformation taps Laura Harrier, find love IRL, Vuori hits $5.5B valuation
• this week’s watch: take my hand
• gift guide: for mom
• extra stories
• weekly favorites: Fall Fuzzies
• quote on: giving gifts

FASHION: REFORMATION TAPS LAURA HARRIER
Actor Laura Harrier has partnered with clothing brand Reformation to design a new 18-piece collection inspired by her own vintage fashion finds. The collection, made from sustainable materials like deadstock fabrics, features versatile pieces like a low-waisted miniskirt and a one-shoulder top that can transition from daytime to night. Harrier wanted to create stylish yet practical garments, mindful of sustainability concerns in the fashion industry. The Reformation x Laura Harrier collection is now available online and in select stores, with prices ranging from $88 to $578.

LIFESTYLE: SINGLE FOLK WANT TO FIND LOVE IRL AGAIN
After years of online dating dominating the romance landscape, people are pretty eager to return to meeting potential partners in real life, face to face (long gone are the days/fear of catfishing). However, many are finding their in-person social skills have become rusty! A Stanford University study shows that by 2021, ~54% of heterosexual couples met online, while traditional methods like meeting through friends dropped to 15%, which created a generation less experienced with face-to-face romantic interactions. The combination of widespread smartphone use, the #MeToo movement, and the pandemic has made people big-time hesitant about approaching strangers. Dating coaches are suggesting that simple things like walking around without earphones in + smiling at someone can help you get back in the game.

BUSINESS: VUORI HITS $5.5 BILLION IN VALUATION
Vuori, an athletic apparel brand, has received an $825 million investment led by growth firms General Atlantic and Stripes, valuing the company at $5.5 billion. This follows a previous $400 million investment from SoftBank. The new investment will support Vuori's global expansion plans, as the brand aims to differentiate itself through design, marketing, and distribution. While Vuori and competitors like Alo Yoga have not surpassed market leader Lululemon, they have captured significant market share in the growing athleisure industry, which is projected to grow 7% annually over the next 3 years.

Based on a true story, at the peak of her career in London, an Australian woman is diagnosed with MS. After losing her job and the death of her husband, she moves home with her three sons, where a chance encounter with a childhood sweetheart changes her life.

☕️ stopped coffee for a month?

🐏 this is how you’re going to blow off steam based on your sign

🤝🏼 sweatpants and a blazer..sign me up!

FALL FUZZIES

ON GIVING GIFTS: The excellence of a gift lies in its appropriateness rather than in its value — Charles Dudley Warner

The quality of a gift is determined more by how well it suits the recipient's needs and interests, rather than how expensive or valuable it is in monetary terms.