💌 buying a birkin, shampoo for hair growth, add to cart

TODAY IS MONDAY, OCTOBER 14

WHAT TO EXPECT

• stories: Mytheresa acquired Net-A-Porter, meet the HENRYs, how to buy a birkin bag
• this week’s read: Beauty in the Stillness
• recent articles: rosemary shampoos for hair growth
• quote: on healing
• extra stories
• recipes to try: baked tomato pasta with harissa + halloumi
• ICYMI

BUSINESS: MYTHERESA ACQUIRES NET-A-PORTER
Luxury e-commerce has faced challenges recently, with platforms like Farfetch and Matches Fashion facing financial difficulties. Mytheresa on the other hand, a successful luxury e-commerce platform, has acquired Yoox-Net-a-Porter (YNAP). This deal, set to close next year, will transform Mytheresa into a $3 billion company while allowing Richemont to offload the unprofitable YNAP. The question here is whether Mytheresa can turn YNAP around. Mytheresa has maintained profitability by focusing on high-value, frequent purchasers. Industry experts suggest that YNAP's decline was due to its failure to maintain a unique experience for affluent customers, an area that Mytheresa has mastered.

WEALTH: MEET THE HENRYS WHO DON’T FEEL RICH
HENRYs (High Earners, Not Rich Yet) are individuals making substantial six-figure incomes. It’s become more known that they’ve began to feel financially stretched. Despite their high earnings, these people often struggle with expensive housing markets, rising costs of education and childcare, and significant student loan debt. Many HENRYs are finding themselves unable to afford the lifestyle they expected their income would provide, leading to a sense of running in place financially. Inflation and the increasing costs of major expenses (like houses and cars) have outpaced income growth, making it harder for even high earners to feel financially secure or "rich" in today's economy.

FASHION: HOW TO BUY A BIRKIN BAG
The Hermès Birkin bag has a complex acquisition process. Created in 1984 through a chance encounter between actress Jane Birkin and Hermès executive Jean-Louis Dumas, the Birkin has become a symbol of exclusivity. In Paris, a lottery system is used for leather appointments, while in the U.S., building a relationship with a sales associate is crucial. Japan's Ginza store operates on a first-come, first-served basis for daily deliveries. Prices range from $11,400 to $13,000 for regular leather bags and can go up from there. The secondhand market offers another way of acquiring a bag, but authenticity verification is important.

Beauty in the Stillness is for the people who itch to live in the present moment, seek reflection through heartbreak, comfort during times of loneliness, and/or guidance while healing. If any of these seem to fit you, then this book may provide you with the words you need to read right now.

ON HEALING: Healing requires from us to stop struggling, but to enjoy life more and endure it less. — Darina Stoyanova

Healing comes not from constantly fighting against our pain or merely tolerating it, but from allowing ourselves to experience more positive aspects of life alongside our challenges. It’s important to have a more balanced approach where we acknowledge our difficulties but don't let them prevent us from finding joy and meaning in life.

🐈‍⬛ the cutest halloween themed glasses

🎃 the vintage ugly Christmas halloween sweater

🧺 it’s about time to switch to a clean, non-toxic laundry detergent

💤 satin silk pajamas that are $50 off right now (code: OCTGETSF)

(IN CASE YOU MISSED IT)