TODAY IS THURSDAY, NOV 27

WHAT TO EXPECT

• stories: erewhon of New York, scalp scrubs, fibermaxxing
• this week’s read: the boyfriend
• in collaboration with: Perelel
• recent articles: the Calpak edit - sleek travel bags & accessories for travel
• quote: on overthinking
• add to cart: chic & thoughtful gift ideas she’ll love
• recipes to try: all purpose biscuits
• ICYMI

BUSINESS: EREWHON OF NEW YORK
TikTok just crowned New York its newest “Erewhon,” and the proof was in the line wrapping around Tribeca for Meadow Lane’s opening — all for $17 gluten-free chicken nuggets and a moment of exclusivity. The gourmet grocer built a cult following before it even opened its doors, thanks to its founder’s viral taste-testing videos. Shoppers weren’t just buying groceries — they were buying into the hype, the community, and the feeling of being “first.”

BEAUTY: THESE SCRUBS ARE SO IN RIGHT NOW
Scalp scrubs are having a moment…and for good reason. Editors and dermatologists agree on the fact that they’re the secret to a healthier & cleaner scalp, since they help break down product buildup, excess oil, and dead skin that a regular shampoo doesn’t always cover. Whether you’re dealing with flakiness, itchiness, or just want more shine + lift at the roots, there’s a targeted formula out there to refresh your routine.

WELLNESS: FIBERMAXXING IS THE NEW TREND
Fibermaxxing — TikTok’s new obsession with packing in as much fiber as humanly possible — is the rare wellness trend experts actually like…with a few caveats. While most people don’t get nearly enough fiber (and boosting it can help everything from digestion to immunity), going from zero to chia-seed–champion overnight can backfire with bloating, cramps, and nutrient issues. The takeaway? More fiber = good; extreme fiber = maybe don’t.

Sydney Shaw has terrible luck with dating — men who lie in their dating profile, those who stick her with the dinner bill, and worst of all are the ones who can't shut up about their mothers. But finally, she hits the jackpot. Her new boyfriend is utterly perfect. He's charming, handsome, and works as a doctor at a local hospital. Then the brutal murder of a young woman happens and the primary suspect? A mystery man who dates his victims before he kills them. She should feel safe, but can't shake her own suspicions that the perfect man may not be as perfect as he seems.

IN COLLABORATION WITH

Perelel’s Black Friday sale is officially the moment.
If you’ve been thinking about upgrading your supplement routine (or finally committing to the one your future self keeps begging for), this is your sign. Perelel — the doctor-founded, research-backed wellness brand for every stage of womanhood — just dropped 25% off sitewide with code BF2025.

From trying-to-conceive support to trimester essentials, postpartum recovery, perimenopause care, hydration, and even better sleep… they basically have a formula for every chapter your hormones are writing.

If you’ve been waiting for the right time to stock up, this is the green light, the sale, and the self-care nudge all in one.

We did the Black Friday digging — all you have to do is shop.

See the sales here

ON OVERTHINKING: “We suffer more often in imagination than in reality.” — Seneca

Our minds create far more drama than life actually delivers. We spend so much time worrying about things that never happen that the fear becomes worse than the reality itself.

Beauty + Self Care
• The Outset — Daily Essentials Regimen Bundle
• Tula — 'Glaze Trio
• Pür — Color Essentials Bundle
• Sacheu — Brow & Freckle STAY-N

Self Care
• Wildling Beauty — Facial Gua Sha Empress Collection
• Crown Affair — The Hair Refresh Ritual Gift Set
• Mason Pearson — Handy Brush

Fashion
• Quince — Italian Wool Cocoon Coat
• Dynamite Clothing — Flared Puff Sleeve Mini Dress

Lifestyle
• Etsy — Minimalist Incense Holder Tray
• Umbra — Dachsie Ring Holder
• The Citizenry — Tikal Wood Serving Bowl
• Quince — Balsam Fir Candle

(IN CASE YOU MISSED IT)