💌 Aug 30: long weekend plans, the vow, Lily Collins' home

TODAY IS FRIDAY, AUG 30

WHAT TO EXPECT

• stories: Gen Z loving Pinterest, grow your damaged nails, Lily Collins’ Los Angeles home

• this week’s watch: The Vow

• extra stories

• recent articles: chic autumnal footwear that works for every season

• weekly favorites: fall coats

• quote: on self assurance

• weekend plans: road trip for the long weekend

• winner: daisy***@gmail.com

BUSINESS: GEN Z FINDING BRANDS ON PINTEREST
Pinterest is gaining popularity among Gen Z shoppers, with more than 40% of its users now belonging to this demographic. Many of us would think that TikTok is the primary platform for young consumers, but perhaps not. Gen Z users are drawn to Pinterest for its mood board capabilities and diverse content, using it as a starting point for discovering trends and products. They often follow up on TikTok to validate their findings and gauge real-world applications. This has prompted more brands to incorporate Pinterest into their marketing strategies to reach the Gen Z audience.

HOME: LILY COLLINS’ LOS ANGELES HOME
Lily Collins and her husband Charlie McDowell have created a personal sanctuary in their historic Los Angeles home, blending mid-century California style with Scandinavian influences. The home showcases a mix of vintage finds, meaningful gifts, and carefully curated furniture, with an emphasis on chairs and rugs. Despite its sophisticated aesthetic, each element in their home tells a story, from Ingmar Bergman's plate to a cherished Yeti rambler from their wedding.

BEAUTY: GROW OUT YOUR (DAMAGED FROM MANICURES) NAILS
The current trend in nail care is shifting towards natural, minimalist looks that emphasize healthy & bare nails over intricate manicures. But years of gel or acrylic manicures can leave nail beds super damaged, mainly due to improper removal processes. In order to rehabilitate damaged nails, experts suggest to cut down the nail as close as possible, exfoliate the nail surface to remove superficial damage and improve hydration, and applying cuticle oil regularly. This’ll allow nails to heal and recover their natural strength and appearance.

Paige and Leo are happily married newlyweds, but their idyllic life together suddenly shatters when a car accident leaves Paige in a coma. When she awakes, she has severe memory loss and doesn't know Leo, has a confusing relationship with her parents & has feelings for a ex-fiancé. Despite these difficult obstacles, Leo is determined to renew their bond and rebuild their marriage.

🏝️ so this is where everyone vacations

💪🏼 not all pilates classes are made the same

👃🏼 the luxury brand Balmain has stepped into fragrance

Autumn is the season to show up and show out in your best attire, and we all know that a shoe just makes the outfit. Between block heel booties and knee-high stilettos, we have just what you need to ensure the chilly season is filled with chic outfits that’ll make strangers on the street beg you to tell them where you got your footwear.

ON SELF ASSURANCE: No one can make you feel inferior without your consent. — Eleanor Roosevelt

Feeling inferior is not an automatic result of others' behavior, but a choice we make in how we interpret and internalize their actions. It’s imperative that we take responsibility for our own feelings rather than blame others for how we feel.