💌 Aug 21: napa valley guide, open roles, Heaven Mayhem

TODAY IS WEDNESDAY, AUG 21

WHAT TO EXPECT

• stories: butterfly haircuts, hims & hers is doubling down, Pia Mance launched Heaven Mayhem with $900
• listen to this: automatic
• in collaboration with: ella + mila
• job seekers: associate brand manager, retention strategist, influencer & marketing manager
• extra stories
• quote: on Wednesday
• bon voyage: Napa Valley, CA

BEAUTY: BUTTERFLY HAIRCUTS ARE TRENDING
The butterfly haircut is a new style that combines the shag and layered '90s cuts, featuring shorter face-framing layers and longer, bouncy bottom pieces for a dreamy, supermodel look. Celebrities like Sydney Sweeney and Matilda Djerf have helped propel the cut's popularity, and it's versatile enough to suit various face shapes, with minimal maintenance required. To get the butterfly look, bring inspiration photos, discuss your hair goals, and work together with your stylist to find the right cut. Styling the front bits will make the look come to life.

LIFESTYLE: DESPITE THE STIGMA, HIMS & HERS IS DOUBLING DOWN
Hims & Hers' is offering of a more affordable alternative to (the currently viral) weight loss drugs through compounded medications, despite being told not to due to the stigma of the entire topic. Although they claim to provide access to potentially life-changing medication at a lower cost, the FDA has reports of people reacting to compounded semaglutide. There are serious concerns about the safety and regulation of compounded versions of these drugs. Novo Nordisk, the maker of Ozempic, has also actually sued quite a bit of companies who’ve attempted this previously, claiming it’s unlawful marketing. Despite the scrutiny, Hims & Hers is doubling down on its semaglutide offerings, emphasizing transparency, consumer education, and personalized treatments.

BUSINESS: HOW PIA MANCE LAUNCHED HEAVEN MAYHEM WITH $900
Heaven Mayhem, the popular accessory brand by Pia Mance has become a seven-figure global business in just two years. Starting with a viral cord necklace, the brand quickly expanded into earrings, belts, and now watches, attracting fans like Hailey Bieber and Sydney Sweeney. Mance's unconventional business approach – prioritizing speed and momentum over perfection, using lo-fi social media content, and gifting products without expectations – has been key to Heaven Mayhem's success.

Automatic has that really chill, groovy vibe for a background track while you work or just hang out. Coincidentally, it’s also the perfect “travel” song. When you listen to it, you may be able to perfectly envision yourself getting off a plane onto foreign land.

IN COLLABORATION WITH

ella+mila offers high-end and eco-friendly nail products. In addition to being chip-resistant, quick-dry and high-shine, ella+mila nail colors are 17-free meaning no Acetone, Animal-Derived Ingredients, Bisphenol-A, Camphor, Ethyl Tosylamide, Formaldehyde, Formaldehyde Resin, Gluten, Glycol Ether of Series E (Gycol ethers derived from ethylene oxide), Nonylphenol Ethoxylate, Parabens, Phthalates (including DBP), Styrene, Sulfate, Toluene, Triphenyl Phosphate (TPHP/TPP), or Xylene.

There are many textures and colors to choose from. See for yourself!

Associate brand manager, HU (remote): You will lead the packaging artwork process, managing timelines, internal cross-functional requests and own the relationship with an outside packaging design agency to deliver against packaging needs for the entire company. You will also work with graphic design freelancer to deliver against packaging and branded asset needs for the brand team, sales and shopper marketing.

Influencer & marketing manager, AWE INSPIRED (hybrid,LA) : You will lead the production and execution of all brand, partnership, and influencer campaigns in collaboration with the marketing team and external agencies. You will also work closely with product leads in the development of brand campaigns and all ambassador and influencer seeding in collaboration with social, merch, and fulfillment teams.

Retention strategist, FIRESIDE (remote): You should have hands-on Klaviyo experience and be able to both create and implement the strategic retention marketing initiatives for clients across campaign emails, automations, push, SMS, loyalty programs and CRM.

🍷 are we done with vino?

💰 the extra income that we can all use

👩🏻‍💻 if you don’t want to commit to a full time role, then try asking for freelance

ON WEDNESDAY: Wednesday is the midweek pause, a gentle reminder that we're halfway to our dreams and halfway from our doubts. — unknown

Choose Wednesday as the time to take a moment to track progress and find renewed motivation. It’s the middle of the week and you’ll know what you’ve accomplished + what is left.

NAPA VALLEY, CALIFORNIA

EAT: Bouchon Bakery is a must when you’re in Napa. There is almost always a line to order, so arrive early. One of the newest restaurants in Napa is Bear at Stanley Ranch. They offer breakfast, lunch, and dinner. The food looks just as good as it tastes. For a Michelan-star experience, book a reservation at Auro located inside The Four Seasons hotel (getting a reservation is quite difficult). This restaurant earned their Michelan star after being opened for only 8 months!

STAY: Napa has an endless list of luxury accommodations, including the Four Seasons Resort, Auberge Du Soleil, Meadowood, and Carnernos Resort — all located within the valley, and amongst nature. If you prefer to stay in downtown, consider Andaz or the Archer Hotel. For a cosy, creekside stay, check out Milliken Creek Inn.

DO: Napa Valley is known as wine country, therefore visiting a few wineries should be on the agenda. For the seekers of adventure, book a hot air balloon ride or go bike riding. Visit the Oxbow Public Market to pick up gifts or grab a bite. When you’re ready to recharge, head to a spa or take a mud bath.