💌 Aug 19: non-alcoholic bev, shower post-workout for creativity, hair masks instead of conditioner

TODAY IS MONDAY, AUG 19

WHAT TO EXPECT

• stories: Non-alcoholic brand doubles in value, best ideas post-workout shower, beauty transparency
• this week’s read: the love of my life
• recent articles: the best hair masks to replace your conditioner
• quote: on relationships
• add to cart
• recipes to try: sheet pan steak and corn tacos
• ICYMI

BUSINESS: BIGGEST NON-ALCOHOLIC BEER BRAND DOUBLES ITS VALUE
As more Americans are picking up the habit of drinking less alcohol or cutting it out altogether, there’s been huge growth in the non-alcoholic beverage industry. Athletic Brewing is the largest nonalcoholic beer brand in the U.S. & they just secured a new $50 million equity-financing round led by General Atlantic. This values the company at ~$800 million. This valuation is double what it was two years ago, reflecting the brand's rapid growth in the expanding market. The company plans to use the new capital for expansion, including the acquisition of a third U.S. brewing facility, which is expected to double its brewing capacity.

LIFESTYLE: YOUR BEST IDEAS POST-WORKOUT SHOWER
Post-workout showers can be an ideal time for creativity. Exercise benefits creativity by enhancing mood, promoting mind-wandering, and improving cognitive flexibility. When followed by a shower, which offers a distraction-free environment conducive to relaxation and introspection, the creative process only gets better hence better ideas.

BEAUTY: SLIPPERY SLOPE OF BEAUTY TRANSPARENCY
With social media creators and influencers being more open now than ever regarding their beauty routines, there’s been a huge shift in the beauty…towards transparency. Although this promotes authenticity, a lot of people feel that it also reinforces unattainable standards and complicates insecurities further, by suggesting that beauty can be bought. The trend of "no-makeup makeup" further blurs the line considering those who actually prefer zero makeup, can be “outdone” by those trying to mimic the look while still enhancing with product. Experts say that this constant exposure to beauty routines can lead to unhealthy comparisons and anxiety, especially in younger generations.

“The Love of My Life" by Rosie Walsh centers on Emma, a marine biologist who has built her life with husband Leo and daughter Ruby on a foundation of lies. Leo, an obituary writer, begins to uncover these deceptions while researching Emma's life during her serious illness. As he discovers that nearly everything he knows about his wife is false, including her name, Emma must confront her hidden past. To salvage her marriage and prove her love, she needs to reveal her true identity to Leo, including a significant relationship from her past. The book explores themes of trust, identity, and the complexities of love in the face of long-held secrets.

ON RELATIONSHIPS: "A great relationship is not only finding the person you have fun with, but also finding the person you want to be bored with. The beauty of long-term relationships is often hidden in boring, ordinary moments." - JAMES CLEAR

Some part of a relationship also consists of sitting in silence and doing nothing at all. It’s impotant to be comfortable with someones energy around you — make sure it brings you peace.

💋 limited edition glowy balms? a must

🍶 this facial tonic can apparently take years off your age

🩴 TKEES are a must for great quality footwear

(IN CASE YOU MISSED IT)