TODAY IS THURSDAY, AUGUST 28

WHAT TO EXPECT

• stories: competing with AI models, trench for fall, feathered butterfly hair
• in collaboration with: Tula
• this week’s read: Abundance
• recent articles: personalized jewelry brand made just for you
• quote: on impermanence
• add to cart
• recipes to try: apricot & gruyère grilled cheese
• ICYMI

LIFESTYLE: NOW WE HAVE TO COMPETE WITH AI MODELS?
AI-generated fashion models are starting to show up in big places—even in Vogue—and viewers have some serious questions. These hyper-perfect digital avatars not only risk sidelining real models, but they also reinforce beauty standards that are literally unattainable. As the industry leans into synthetic perfection, it’s a reminder of just how important authenticity and real representation are, not to mention, it highlights the dangers of AI utilization within the fashion sector considering “perfection” is subjective.

FASHION: NOW IS THE TIME TO GET A TRENCH COAT FOR FALL
Fall’s getting fickle, which is your cue to snag a trench—light enough for sun breaks, sturdy enough for sudden rain, and forever chic. The WWI classic is back on AW25 runways (leather at Burberry/Westwood/Balmain; canvas at Balenciaga/Calvin Klein/Dior) and trickling into stores now. Easiest styling formula: throw it over a white tee with blue denim or sharp tailoring and call it timeless.

BEAUTY: THE SCANDI INSPIRED FEATHERED BUTTERFLY LOOK IS IN
Lots of people are loving the feathered butterfly haircut because it delivers seriously flattering volume and movement without sacrificing length — think face-framing shorter layers that flutter like wings, paired with longer layers to keep things still and sleek. Influencers + celebs like Selena Gomez have helped make it a must-try trend for 2025, with their viewers saying how it adds effortless bounce, texture, and a fresh, romantic vibe to everyday styling.

IN COLLABORATION WITH

TULA is taking 25% off sitewide for Labor Day which means now is the time to grab the new eye balm. Swipe it on for instant “I slept” energy: probiotic extracts + superfoods + hyaluronic acid help de-puff, smooth fine lines, and brighten dark circles.

Spend $75+ and snag a 4-piece gift ($88 value) — mini Wrinkle Treatment Drops, mini Instant De-Puff, mini Protect + Plump, and mini Beauty Sleep.

Stock your top shelf, not your regrets.

If you’re feeling the “why is everything so hard/slow/expensive?” energy, this one hits. Abundance argues that America doesn’t just have scarcity problems—we have a building problem: not enough homes, clean energy, or talent pathways. Klein & Thompson make a clear, hopeful case for a “politics of plenty” that actually gets things made.

If you love policy with receipts—and solutions you can argue about over coffee—add this to your tote.

ROUND 2: LABOR DAY SALES WE’RE LOVING 🛍️

Home
• Riley Home - 20% off sitewide. Code: LABORDAY20
• Parachute - Live now through 9/2: 15% off orders $300+ | 20% off orders $500+ (including sale items) | 20% off mattresses | 20% off bedding bundles

Fashion
• Anthropologie - 25% off designer denim | up to 40% off home | extra 40% off sale
• AllBirds - Live now through 9/1: up to 50% off select styles
• Lulus - extra 40% off sale styles. Code: FORTY4U
• Pact - end of summer sitewide deals

Beauty, Wellness, Lifestyle
• MoonJuice - Live now through 9/2: 20% off 2 items; 25% off 3, 30% off 4+)
• Dyson - Live now through 9/6 at 11:59 pm CST.

ON IMPERMANENCE: “We romanticize ‘forever’ but sometimes the most compelling love stories are the ones that teach us how to let go.” - WE THE URBAN

Sometimes love’s job isn’t to last—it’s to grow you. The relationships that end with grace can be just as profound as the ones that go the distance.

(IN CASE YOU MISSED IT)