💌 are cold plunges for everyone?, job opportunities, where gen Z is buying homes

TODAY IS WEDNESDAY, MAY 28

WHAT TO EXPECT

• stories: popular places for homebuyers, tightlining and doll lashes for summer, are cold plunges for everyone?
• listen to this: starburster by Fontaines D.C.
• in collaboration with: Moon Juice
• job seekers: growth marketer, product manager, data analyst
• extra stories
• quote: on appreciation
• bon voyage: Salt Lake City, Utah

HOME: THIS IS WHERE GEN Z HOMEBUYERS ARE PURCHASING HOMES
The real estate market and interest rates are rickety rockety currently, but those looking into buying homes, are doing their research. Even if they aren’t actively house-hunting, who doesn’t enjoy browsing real estate sites and dreaming of ideal homes? A new Lending Tree report has given readers a bit of insight on Gen Z homebuyers (ages 18-27) that are focusing their purchases based on mortgage requests + local design. Surprisingly cities like San Francisco, San Jose, and Vegas show low interest from this group (perhaps due to cost of living + lots of cookie cutter designs), but cities like Grand Rapids, Michigan stand out as a top destination. There is actually a list of top 10 locations that they’ve popularized. It seems Gen Z buyers are prioritizing affordability, unique homes, and a fresh start in unexpected locations.

BEAUTY: TIGHTLINING & DOLL LASHES FOR SUMMER
This year, beauty is getting bolder—especially when it comes to eye makeup. As the minimalist "clean girl" aesthetic fades, the more expressive and playful "party girl" vibe is taking over. Think tightlined eyes in unexpected shades, frosty Y2K-inspired shimmers, doll-like bottom lashes, and smoky, grungy lids that would make Charli XCX proud. Eyelids are officially the main character, and makeup lovers are embracing drama with icy tones, moody hues, and editorial-inspired details. According to celebrity makeup artist Dani Parkes, these trends aren’t just about standing out—they’re about having fun and bringing personality back to glam.

WELLNESS: ARE COLD PLUNGES FOR EVERYONE?
Cold plunging has become 800% more popular according to Google searches & experts support the fact that they have potential benefits such as better stress management, improved post-exercise recovery, enhanced sleep, and possibly a stronger immune response. But the evidence is mixed and they’ve also raised caution upon the fact that more high-quality research is needed to fully understand the long-term effects and the safest ways to practice cold plunging — because there’s no true evidence that doing this short term will do any of the benefits mentioned above. If you’re curious to try though, start slow (aiming for 30 seconds to 1-1 minutes, 2–3x/ week). Some may even say that starting with cold showers is a way to ease into it. Most importantly, consult your healthcare provider first!

"Starburster" by Fontaines D.C. isn’t just a song—it’s a gut punch. Gritty, frenetic, and pulsing with energy, it perfectly sets the tone for Mobland, the show it now soundtracks. Whether you're a longtime fan or just discovering the band through the show, "Starburster" hits like a match strike in a dark room.

IN COLLABORATION WITH

Supplements You Can Trust and Feel

PS — get 10% off subscriptions (with free shipping) + 20% off an assortment of bundles

Growth marketer, APPLE (Austin): You'll be responsible to launch and continually refine new ways for people to take timely and actionable next steps. Apply if you have 10+ years as a B2B marketer in the tech or digital advertising industry.

Product Manager, NETFLIX (Los Gatos/Los Angeles): Your focus will be on partnering closely with internal customers and stakeholders, including Product Management and Merchandising teams, to define and execute on the product strategy for foundational capabilities across our systems. Apply if you have experience building scalable product capabilities across backend systems and ML algorithms.

Lead Data Analyst, POSHMARK (Redwood City): You will be focused on providing analytics support and data insights to major business operations areas at Poshmark, including Product, Growth, Marketing, Retention Marketing, and Marketing Operations. Apply if you have 3-5 years of analytics experience.

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ON APPRECIATION: They've conquered every mountain, slayed every dragon, and they're still not happy. — Tim Ferriss

Sometimes we put our happiness as an achievement marker and although we’ve marked off everything we wanted to accomplish, the happiness is nowhere near. That means, that we should learn to live in and love the process. We should be grateful for the journey.

SALT LAKE CITY, UTAH

EAT: If you're a fan of locally sourced ingredients with a contemporary twist, The Copper Onion downtown is a fantastic spot. Their menu has seasonal produce & whether you're in the mood for a perfectly seared steak, house-made pasta, or a crisp salad with local greens, they consistently deliver. It’s also got a cozy + modern atmosphere. For more of a culinary adventure, you’ll want to check out Mensho Tokyo Ramen in the Post District. It’s known for an innovative approach to ramen by combining traditional Japanese techniques + modern flavors, creating bowls that are both deeply comforting and excitingly new. Their rich, creamy broths, handmade noodles, and unexpected toppings—like truffle oil or Parmesan—set them apart from your typical ramen joint.

STAY: The Grand America Hotel is the perfect retreat if you’re looking for a 5-star experience with elegant rooms, a full-service spa, and a serene courtyard that feels like an oasis in the city. Whether you’re enjoying afternoon tea or unwinding by the pool, you’ll feel the old-world charm. If boutique hotels are more your style, Kimpton Hotel Monaco is your place to be as it brings a playful + modern vibe to the heart of downtown. It’s got bold design & personal touches like hosted wine hours. It's the kind of place where you feel like a local, with easy access to the city’s top dining spots and cultural attractions.

DO: Sometimes a quiet moment is all you need & if that’s you, Salt Lake City Public Library’s Rooftop Terrace is the hidden gem you’ll want to check out. This newly opened space will give you views like no other & is the perfect spot to sip a coffee, read a book, or take some selfies. It’s free & screams tranquility. If you want to experience the local vibe, the Downtown Farmers Market at Pioneer Park is a must. From fresh produce and handmade crafts to live music and food trucks, this lively market captures the heart of Salt Lake City’s community spirit.